Client: Festival El Ojo de Iberomerica
Agency: Santa Clara M&C Saatchi
Role: Art Direction & Design
Illustration: Ruta Mare and me

Recognition: 
Gold (Original Sound) - CCSP
Yearbook - Integrated Campaing - CCSP ​​​​​​

ChinChin, La Cholita Luchadora.

If you are a local hero, you can become a global hero. It is with this promise that we tell the saga of Chin Chin, the cholita that challenged Latinos and won the world.

Besides telling her story in a short film, we created an online game. The classic 8bit look came back to allow everyone to be ChinChin, and fight some of the greatest Ibero-American heroes. The winner won a trophy representing our latin heroine. Also, all the participants were invited to buy tickets to the festival and meet their heroes, face to face.