Maso Heck is a Brazilian currently working as Creative Director & Head of Art at INNOCEAN, a global advertising agency in Berlin, Germany.

Hands On guy.
Passion in Art Direction, Design, Craft, Typography and Calligraphy.
Worked at JvM/Havel, Africa/SP, Santa Clara M&C Saatchi, LewLara/TBWA, Eugenio DDB.
In 2013 lived a year in Chicago to improve my English and have new experiences.

I believe the human connection is the ultimate digital currency.
For me, communication is all about the people and the human psychology behind it always fascinated me. Besides all the technology nowadays, we should look to the people to have great big ideas, good insights and develop conceptual solutions for complex problems. I really believe that great conceptual solutions come with two things: a good strategy and good creative thinking. That is the way I like to work.

[email protected]
+49 157 82471669

Additional Honors & Awards

2019
Silver Winner Cannes Lions - Print &Publishing - "The Beer Behind Sports" - Budweiser
5 Shortlists
Silver Winner Cannes Lions - Media - "PayPerBeer" - Ab Inbev
4 Shortlists

Silver Winner Clio Awards - Banded Content - "PayPerBeer" - Ab Inbev

Grand Prix Digital & Social (e-commerce) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev
Gold Media (Products) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Gold Media (Innovative Use of Social Platforms) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Silver Design (Design Experience) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Silver Digital & Social (Technology) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Silver Sports (Brand Experience) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Bronze Content (Activation) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 
Bronze Design (Product Design) - Elojo de Iberoamérica - "PayPerBeer" - Ab Inbev 

2017
Cannes Short List - "Products of Tomorrow" - The Nature Conservancy
2 Silver at El Ojo de Iberoamerica - "Products of Tomorrow" - The Nature Conservancy

2016
Gold (Original Sound) - "ChinChin. La Cholita Luchadora" - CCSP
Yearbook - Integrated Campaing - "ChinChin. La Cholita Luchadora" - CCSP ​​​​​​

2013
Shortlist (Promo & Activation Lions) - "The Restorer Nebacetin" - Cannes Lions

2012
In-Book (Direct) - "El Ojo Beer" - D&AD
Gold (Press) - "Story Touch" - ABP
Gold (Interactive) - "The Restorer Nebacetin" - El Ojo de Iberoamerica
Silver (Innovation) - "El Ojo Beer" - El Ojo de Iberoamerica
Silver (Press) - "Letter Donald Gunn" - El Ojo de Iberoamerica
Bronze (Film) - "El Ojo Beer" - El Ojo de Iberoamerica
Bronze (Interactive) - "The Restorer Nebacetin" - El Ojo de Iberoamerica
Bronze (Direct) - "El Ojo Beer" - El Ojo de Iberoamerica
Bronze (PR) - "The Restorer Nebacetin" - El Ojo de Iberoamerica
Bronze (Promo) - "The Restorer Nebacetin" - El Ojo de Iberoamerica
Bronze (Direct) - "El Ojo Beer" - CCSP
Bronze (Press) - "Letter Donald Gunn" - CCSP
Estrela (Film Craft) - "El Ojo Beer" - CCSP
Estrela (Press) - "Letter Donald Gunn" - CCSP

2011
Shortlist Young Lions Cannes