Client: LatinSpots
Agency: Santa Clara M&C Saatchi
Role: Art Direction & Design
Press & Recognition:
2012
In-Book (Direct) - D&AD
Silver (Innovation) - El Ojo de Iberoamerica
Silver (Press) - El Ojo de Iberoamerica
Bronze (Film) - El Ojo de Iberoamerica
Bronze (Direct) - El Ojo de Iberoamerica
Bronze (Direct) - CCSP
Bronze (Press) - CCSP
Estrela (Film Craft) - CCSP
Estrela (Press) - CCSP
El Ojo Beer: More than a beer, a prize.
In 2011, a beer that doesn't even exist fooled Cannes, the biggest advertising festival in the world. What's best: it was made to promote another festival, the El Ojo de Iberoamerica, to the Brazilian matket.
